Short Puts

Close up

Okay, here we go. I used to go under the name of K. Ramesh in school (DAV Gopalapuram, Chennai), and m’dris in college (IIT-Madras and IIM-Ahmedabad), but from the time I started working , I have more or less settled on Ramesh K Srivats. But I like it when people call me Rambo. Very few people do.

I spent many years in advertising. I stuck to agencies which, like me, enjoyed changing their name. I spent over 10 years in HTA (now called JWT) and 5 in Rediffusion DY&R (now called Rediffusion Y&R). Then, one day, I quit. I returned my Vaio, bought a Macbook; chucked my Blackberry, acquired an iPhone; and started a company called Hungry & Foolish Creative Products. For two years, a small bunch of outstanding people (that was us) hung out in an awesome office and generated a bunch of ideas ranging from TV shows to desktop apps. But I realized that what really gave me kicks was stuff involving zeroes and ones. So I shut down Hungry & Foolish Creative Products. I’ve now started a company called TenTenTen that creates apps for brands.

All this starting-up and shutting-down has meant that I have had an enormous amount of free time, which I’ve spent doing, what I love most. Reading every book, watching every cricket match, meeting every friend, laughing at every politician, emptying every bottle, and generally verbing every noun. So that’s where I am.

And yes, I live in Bangalore, so if you want to meet up or something, write to me at I’m a hedonist, atheist & libertarian, so I’m sure we’ll have a lot to talk about.


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9 Comments to “About”

  1. vinay says:

    Hi Ramesh,

    Really a cool stuff on web.. its very nice.


  2. Anagha says:

    I am a follower of yours on Twitter and this site too (in case I miss stuff on Twitter cos of those dumb celebrities)..
    Just checked your company HungryandFoolish…
    Loved the website…

  3. Bird says:

    Hey “Mdris”, know you from your M’dris days and stumbled on you while reading some tweets — still the same old troublemaker I can tell ;-) … keep up the good word. Need to get down to meeting with you when I am down in Bangalore.


  4. Deepak says:

    Hello …. we like the way you write … can we meet to see if there are some synergies that we can explore business wise ….pls mail me at the above mail id…..even if its doing nothing and just talking :-)

  5. Gayathiri says:

    Hey Ramesh
    I happened to read your article in the Outlook. Oh man, I just loved the thought flow. Could not stop myself by mailing you. Hats Off…

  6. Amit S says:

    Yours are some of the awesome-st tweet in my follow list. Let me that I don’t follows any of those celebrities so that gives you some competition. Thank you for your tweets.

  7. Alka says:

    Actually i think from useless things lots of useful things emerge and vice versa..

    Keep Writing..! :)

  8. Siddarth Harsha says:

    Grey cell stimulating stuff !! Brilliant \m/

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