Okay, here we go. I used to go under the name of K. Ramesh in school (DAV Gopalapuram, Chennai), and m’dris in college (IIT-Madras and IIM-Ahmedabad), but from the time I started working , I have more or less settled on Ramesh K Srivats. But I like it when people call me Rambo. Very few people do.
I spent many years in advertising. I stuck to agencies which, like me, enjoyed changing their name. I spent over 10 years in HTA (now called JWT) and 5 in Rediffusion DY&R (now called Rediffusion Y&R). Then, one day, I quit. I returned my Vaio, bought a Macbook; chucked my Blackberry, acquired an iPhone; and started a company called Hungry & Foolish Creative Products. For two years, a small bunch of outstanding people (that was us) hung out in an awesome office and generated a bunch of ideas ranging from TV shows to desktop apps. But I realized that what really gave me kicks was stuff involving zeroes and ones. So I shut down Hungry & Foolish Creative Products. I’ve now started a company called TenTenTen that creates apps for brands.
All this starting-up and shutting-down has meant that I have had an enormous amount of free time, which I’ve spent doing, what I love most. Reading every book, watching every cricket match, meeting every friend, laughing at every politician, emptying every bottle, and generally verbing every noun. So that’s where I am.
And yes, I live in Bangalore, so if you want to meet up or something, write to me at email@example.com. I’m a hedonist, atheist & libertarian, so I’m sure we’ll have a lot to talk about.